What Happens to Your Revenue When You Ignore QA?
Quality Assurance testing is the process by which companies, usually involved in software development and interactive services, deem their product fit for end-consumer usage. While quality assurance is the conglomerate of activities designed to make sure the product is behaving as intended, testing is the process by which defects can be found. Regardless of being two separate activities, both processes are usually grouped together.
In terms of benefits, quality assurance testing makes sure that improvements within your product happen before it reaches the end consumer. QA testing benefits include, among others:
- Saving money: if there are bugs in your system, quality assurance testing can catch them before the end product is rolled out. By doing this, QA testing saves you losing money in maintenance and users after the software is live.
- Building (not dismantling) your brand’s reputation: by continuously implementing quality assurance testing, your customers will entrust your company with further projects. This, in turn, will boost your business’ reputation for delivering good, quality products.
- Increasing profits: investing in QA testing means that you’re able to market and sell your product at a premium. Having the gold star of QA testing, customers will be more inclined to buy your product due to the assurance that the software is up to standard. This customer confidence coupled with a good, quality product will increase your profits in the long run.
But— what happens when you ignore QA testing?
In general, if you ignore QA testing, different parts of your business will suffer.
Quality assurance testing lets developers know what’s wrong with a product before it goes live or is sold to a third party. If quality assurance testing is ignored in your product’s development phase, the benefits that your business may have experienced are no longer in the picture.
Sure, you’ll save money, in a way, if you ignore QA testing, but you’ll lose so much more. By ignoring quality assurance testing, the money you save will be the investment you would’ve put into it, but you’ll lose the money your happy customers would’ve brought in.
As for your brand’s image, ignoring quality assurance testing will ultimately hurt your reputation. If you roll out a product that doesn’t really work, chances are your customers’ confidence in your brand will diminish, making your company out to be untrustworthy and tedious.
In general, if you ignore QA testing, different parts of your business will suffer. By ignoring QA testing, it’s entirely possible that your user base will be dissatisfied with your product. A product that doesn’t work means, unhappy customers. Unhappy customers mean a smaller, if any, user base. A smaller user base means decreasing revenue for your business and can ultimately failing the company.
Think of investing in QA testing as safeguarding the revenue you’ll earn in due time. By implementing QA testing as you develop your software, your future customers will be happy, and your developers will have fewer headaches. Ultimately, your business will thrive!
If you’d like to get a head start on QA testing, contact TechAid today!
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